Our Story
Educora Consulting was previously known as Rich Marketing, a company born out of Pete and Sarah Richards’ shared passion for marketing.
Rich Marketing was the brainchild of Pete and Sarah, who both wanted to utilise their professional experiences to help others make a meaningful impact on their respective sectors.
Sarah diversified to focus on providing social media and digital marketing support to clients via a new brand (Sarah Richards Social), and Pete immersed himself in the Higher Education sector delivering a large number of consulting projects (more recently via Educora Consulting) and operating in a number of full-time, senior commercial roles.
Pete Richards
Founder | Director
Possessing diverse commercial experiences gained from holding senior roles at renowned institutions such as Macquarie Business School, Henley Business School, and Coventry University, Pete has an impressive track record within the international education arena.
At Coventry University, Pete spearheaded the institution’s transnational education initiatives, overseeing remarkable growth in student volumes and solidifying its global reputation as the UK’s largest provider of TNE.
Pete also rebranded Macquarie Business School, leading to a tangible increase in enquiries and applications. During this time he also streamlined Macquarie’s admissions and enrolment processes to ensure that a higher percentage of applications converted to enrolled students.
Via Educora Consulting, Pete continues to channel his expertise and passion for the sector by helping institutions to thrive in an ever-evolving higher education landscape.
With a focus on innovation, collaboration, and excellence, Educora is committed to driving meaningful change and helping its partners to achieve their boldest aspirations.
Pete’s also an avid road cyclist, and owner of a very fun (but mostly unreliable) classic Fiat 500.